Privacy Policy | Gem Tree Management

Who We Are

This website is operated by Gem Tree Management Ltd, a tree surgery company based in Watford, Hertfordshire (WD19 5HB). When we refer to "we", "us", or "our" in this policy, we mean Gem Tree Management Ltd.

If you have questions about this policy, you can contact us at info@gemtreemanagement.co.uk or call 020 8206 1073.

What Information We Collect

We may collect the following personal information when you use our website or contact us:

Contact form submissions: your name, email address, phone number, location, and details of the work you need.
Phone and email enquiries: information you provide when you call or email us.
Website usage data: if you consent via our cookie banner, Google Analytics 4 collects anonymised usage data (pages visited, time on site, device/browser type, and an approximate region derived from your IP — the IP itself is not stored).
Advertising measurement data: if you consent via our cookie banner, Google Ads (loaded through Google Tag Manager) records whether you arrived from one of our ads and whether you went on to take a measurable action such as submitting the contact form. This is used to measure ad campaign performance, not to identify you personally.
No analytics or advertising data is collected if you reject the cookie banner. See our cookie policy for full details.

How We Use Your Information

We use the information you provide to:

Respond to your enquiry and provide a quote for tree surgery work.
Arrange and carry out the work you've requested.
Contact you about your booking or ongoing work.
Improve our website and services based on anonymised usage patterns.
Measure the performance of our Google Ads campaigns so we can invest in advertising that genuinely reaches people looking for our services.

We do not use your information for marketing purposes unless you have explicitly opted in.

Legal Basis for Processing

We process your personal data on the following bases under UK GDPR:

Consent: when you voluntarily submit a contact form or send us an enquiry.
Contract: when processing is necessary to fulfil a service you've requested.
Consent (cookies): for non-essential analytics and advertising cookies set via our cookie banner. You can withdraw consent at any time via the "Cookie settings" link in the footer.

How We Store and Protect Your Data

Contact form submissions are processed via Netlify Forms and stored securely. We do not store your data in any additional databases beyond what is needed to respond to your enquiry and carry out work.

We take reasonable technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse.

Data Sharing

We do not sell or trade your personal information. We share limited data with the following service providers, only as needed to operate the website and our advertising:

Netlify — website hosting and contact form processing.
Google (Analytics, Tag Manager and Ads) — if you accept the cookie banner, anonymised usage data and ad-click measurement data is processed by Google to help us understand site usage and measure ad performance. Google may transfer this data to and process it in the United States under Standard Contractual Clauses and the EU-US Data Privacy Framework. See Google's privacy policy.
Google reCAPTCHA — if spam protection is active on the contact form, reCAPTCHA may process limited technical data such as IP address and browser signals in accordance with Google's privacy policy.
Legal requirements: if required to do so by law or to protect our legal rights.

Cookies

This website uses analytics cookies (Google Analytics 4) and advertising measurement cookies (Google Ads, loaded through Google Tag Manager), but only after you accept our cookie banner. Both are loaded with Google's Consent Mode v2, so no analytics or advertising cookies are set if you reject the banner. Google reCAPTCHA may set cookies or use similar technologies when the contact form spam check is shown. See our cookie policy for a full list and to manage your preferences.

Your Rights

Under UK data protection law, you have the right to:

Request access to the personal data we hold about you.
Request correction of inaccurate data.
Request deletion of your data.
Withdraw consent at any time.
Lodge a complaint with the Information Commissioner's Office (ICO) if you believe your data has been mishandled.

To exercise any of these rights, contact us at info@gemtreemanagement.co.uk.

Changes to This Policy

We may update this policy from time to time. Any changes will be reflected on this page with an updated revision date.